A few years ago, I wanted to find a more interesting reading program for my youngest homeschooled children so I bought some Bob Books. I sat down with my five-year-old on my lap and my three-year-old looking over my shoulder and to my great surprise, within a month BOTH of my youngest sons were reading Bob Books with great enthusiasm! They are now 9 and 7 and still love books. I give much of the credit to a phonics program that made reading fun from the very beginning!
You can find Bob Books at this website: http://www.homeschoolstore.com/find/?searchType=keyword&keyword=bob+books&search_only=title